With each iteration of her business, Loren's standards for professionalism have increased. As she began to work with more sophisticated clients, she recognized a gap between how farriers typically manage their practices versus how other equine professionals do.

“We do a terrible job of keeping track of what's actually happening,” says Loren. “ I might know a client’s horse lost a shoe a couple weeks ago, but if I didn’t write it down, I darn sure don't remember which one it was.”

For someone who’s successfully built multiple businesses, note-taking isn’t just about staying organized—it’s a competitive advantage.

Loren knew exactly what she needed in a tool—a simple way to capture all her notes, photos, and records. She just couldn't find a tool that delivered.

"I tried so many things. I asked so many people," she recalls.

She tried creating custom Excel spreadsheets and programming them to change colors based on which horses were due for shoeing. She tried multiple farrier apps. She even tried an equine dental app, thinking its client organization structure might work.

Nothing worked.

The breakthrough for Loren came at an AFA convention when farrier Tim Shannon, CJF, AWCF, showed her something new: the EQUINET app, which, at the time, was still in development.

“This sounds like exactly what I need,” she told Tim.

So when EQUINET launched in the U.S. in early 2024, Loren was ready. "I was very excited," she
laughs. She was one of the first U.S. farriers to start implementing EQUINET into her business.

And, she says, it’s exceeded her expectations.

The ability to instantly access detailed notes and histories for her horses has transformed how she works and how she communicates with clients. And it’s saving her time.

For Loren, professional organization isn't just about personal success—it's about changing perceptions of farriers as a whole.

"I really do think farriers in general should take better notes. It helps us all be viewed more as professionals," she says. "Sometimes we kind of get the short end of the stick on that because we don't have a veterinary degree."

But, says Loren, presentation matters.

"You can't come in with papers flying everywhere, not even know what horse you're seeing, and expect to be seen as professional."

That’s why, when Loren uses the EQUINET app on her iPad, she deliberately makes it visible to clients. She says clients notice, and it helps her look professional.

As someone who’s relied on reputation and word of mouth to build her business multiple times, Loren knows how valuable that is.

Loren says the EQUINET app also enables relationship-building with her clients—at a level that wasn't practical before.

"I'll even write things in my notes about clients, like their kids' birthdays or other personal details," she says. "Little stuff like that I would have never done before, because it would have just taken forever to figure out where to put that note. Even those little things help with client relationships."

Loren's next business challenge is growth. With demand exceeding what she can handle alone, she's planning to bring in an additional associate for her business, Twin Lakes Farrier Service.

"EQUINET will be super helpful with that,” she says, “because then everybody will be on the same
page. If I pull in to do a horse that maybe my associate has been doing, I would have all their notes on everything. Anybody in my company could come in and have all of the history on that horse."

When other farriers ask Loren about EQUINET, her recommendation is clear.

"I would definitely recommend it,” she says. “People don't realize how easy it is to use and how
easy it is to set up. I spent more time doing things the other way than I do now with EQUINET.”

For a farrier like Loren, who’s managing 150 horses with plans to grow her team, every tool has to
earn its place. If it’s not saving time—or if it’s making her job harder—she won’t be using it.

Loren says EQUINET has delivered exactly what she was looking for.